Increasing the number of hospice patients, you’re caring for involves a combination of proactive outreach, networking, and providing excellent care that encourages referrals. Here are some strategies:
- People Data: First and foremost, the person has to be a fit for this type of sales role. Outside sales roles are unique. Analyzing the role among stakeholders, collecting the candidate’s people data and analyzing to fit in the role the person will actually be doing, is vital. Even if someone has had success in other environments or other hospice groups you want to evaluate for role fit.
- Networking with Healthcare Professionals: Consistently executing a daily strategy that focuses on building relationships with healthcare professionals, such as physicians, nurses, social workers, and discharge planners, who frequently encounter patients in need of hospice care will be essential. Attend relevant conferences, workshops, and events to network and share information about your services.
- Community Outreach and Education: Conduct educational sessions or workshops in the community to raise awareness about hospice care and its benefits. Partner with local organizations, senior centers, and religious institutions to reach a broader audience.
- Online Presence: Enhance your online presence through a professional website and active social media profiles. Promote your brand, share informative content, success stories, and testimonials to attract potential patients and their families.
- Offer Specialized Services: Differentiate your hospice care by offering specialized services or programs tailored to specific patient populations, such as dementia care, pediatric hospice, or culturally sensitive care. AI is far more advanced and has removed language as a barrier with incredible speed, cost efficiency and accuracy.
- Provide Exceptional Care: This seems simple enough but outside of the right fit, right role, this is the main driver of success, everything else builds on it. Deliver compassionate, high-quality care that exceeds expectations. Positive experiences from current patients and their families can lead to word-of-mouth referrals and recommendations. Your CMS data will be crucial here to highlight from your surveys.
- Engage in Continuous Training: Stay updated with the latest advancements and best practices in hospice care through continuous training and professional development. This ensures that you provide the most comprehensive and effective care possible.
- Utilize Referral Programs: Implement referral programs that incentivize existing patients, their families, and healthcare professionals to refer others to your hospice care services.
- Follow-up and Communication: Maintain regular communication with patients, their families, and healthcare providers to address any concerns promptly and ensure that their needs are met throughout the hospice care journey.
By implementing these strategies and maintaining a focus on delivering exceptional care, you can increase the number of hospice patients you’re caring for and make a positive impact on their end-of-life experience.
We can put your people data into the context of your business strategy and a refined process not just for hiring, but also designing and inspiring your employees to build your dream team and reach your goals!
Want to optimize your hospice referrals? Schedule a discovery meeting with Sixth Sense Solutions today. Call us at 949-241-6690, or you can reach our team via email at info@SixSenseSolutions.com
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